Word of Mouth Marketing
I ran across a wonderful 'ebook' in which word of mouth marketing is done using case studies:
dynamic copywriting ebook.
Prospects are much more interested in stories about other customers and how they overcame hurdles than hearing a typical marketing pitch. It also can be great PR for them.
Ebooks are the wave of what is happening in cyberspace. We have gotten so used to reading and communicating in short snippets that an ebook is an accepted 'condensed version' of a book. What is great is to read an ebook that is so full of valuable information that you buy the whole book.
I am a Volunteer BzzAgent.
Which means that I get to tell friends and web site readers, like you, about books and products I really like.
You can download the free PDF (non-waterproof) version of The Word of Mouth Manual: Volume II from the following Big Thinker's blogs:
Jackie Huba, www.ChurchoftheCustomer.com
www.37signals.com
www.brandautopsy.typepad.com
www.culture-buzz.com
www.johnbell.com
ducttapemarketing.com
guykawasaki.com
sethgodin.com
Tom Peters, tompeters!
Or read comments or order the hardcopy at
www.800-CEO-READ.com
You can purchase your own copy of the WOM Manual at AmazonYou can bulk order (10 or more!) copies at a discount from our friends at 800-CEO-READ Some things about the book you should know: * Only a few thousand are available for purchase * Each comes with an original piece of Seth B. Minkin art (want to see the creation of this special bookmark? Check out the video! * It's specially packaged, designed to be lightweight and simple to hold — or curled up into your pocket if your hands are full! But wait! Before you download, a few tips: * For multiple perspectives, you can click through to more than one site because they are interesting people and they're sharing some ideas and big thinking. * Of course, feel free to share these links with anyone you'd like!
You might want to check out specials for this holiday at Amazon.
Learn more about word of mouth marketing and BzzAgent.
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