Whole Brain Thinking

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Learn to use whole brain thinking to expand your brainstorming, creativity, critical thinking, and problem solving

David Michelangelo Marinello, HBDI, brainstorming

Whole brain thinking means that you are tapping into all four styles of thinking. Each person has one (or more) dominant styles of thinking that is their natural way to approach the way they work, make decisions, communicate, and receive communication. There are many assessment tools available to help you determine which is your dominant style. HBDI, DISC, and Mindex, are three that distinguish among four styles. Myers-Briggs uses 16 styles or types. ( This author is certified to administer any of these or give you a referral to someone in your area.) Learning Styles to be defined for the business world by Hazel Wagner, PhD.

Thinking Style Assessments Teach You about Yourself

The better we understand our own thinking and how it might follow different paths than others use for their thinking, the better we can understand and accept what others say.

The more we recognize the differences in how others think, the more open we can be in accepting those differences. This diversity of thinking leads to creativity and innovation in business. When we have an open mind to really listen we will hear ideas we would not naturally think.

Thinking Style Assessments Give You Tools to Expand Your Critical and Creative Brainstorming

The next step after opening our mind to accept and listen carefully to those different ideas and methods, is to learn to step into the shoes of people whose dominant thinking is different.

It's like walking around a fish bowl that is holding your question or problem and viewing it from many angles. Giving a name to a group or type of prospects can be inviting. If they do have similar buying habits and choices then knowing how many there are, where they live, how much they spend and where they prefer to buy, among other information to note, is extraordinarily helpful for your marketing plan.

In all types of 'labeling' including the 4 styles of DISC, HBDI, Mindex, etc. and the 16 types of Myers-Briggs, there will be more differences than similarities between the members of the group. However, if they are alike in the way you as a business needs to interact with them, then those common factors are extremely helpful.

"In a Meredith Corp. study, The Gamma Factor: Women and the New Social Currency, the company describes Gamma women as everyday women with a large circle of friends who enjoy freely sharing information within their social networks using multiple media — as opposed to Alpha women, described as leaders, who selectively pass along information in a top-down manner, with an eye toward status and popularity." as quoted in Direct Marketing News. For more information click on this link to The Gamma Factor Study.

New Books on Thinking

There are so many new books on this topic that I will keep adding more recommendations for those interested in the topic. Please use the contact us form below to send recommendations of books you would like us to include. Here is a start:

Change Your Thinking, Change Your Life by Edelstein & Steele

Thinking for a Change by John Maxwell

Improving thinking skills and brainstorming are two types of self-growth that are included on web sites such as Self Growth.com. SelfGrowth.com is a guide to information about Self Improvement, Personal Growth and Self Help on the Internet. It is designed to be an organized directory, with articles and references to thousands of other Web Sites on the World Wide Web.

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