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Why do we call it Brain Storm?The expression brain storm and the word brainstorming was popularized in Applied Imagination by Alex Osborn Here is a mind map drawn using IMindMap software. See more software examples on the mind mapping software page. 
A good way to get a group of any size to understand why brainstorming in a group results in more unique ideas is to have them go through the word-chaining exercise. Divide a large group into smaller teams of 5 to 8 per team. Then give them one word and have each word associate and list each word they think of until they have 10 words. The specific directions are on the
word chaining page.
More options for brainstorming, more results.All the methods described on this web site will help you start the 'brain storming' process and keep it going until you or your team feel you have enough ideas and options to start sifting through them. Sometimes you will need to do the brain storming on your own. There are plenty of tips and tools available for on your own brainstorm work.Other times you will be lucky enough to have a team to work with. More minds, more experiences, more diversity in thinking styles will produce many more ideas. Check out the list of tips for brainstorming with a group to keep the sessions varied, interesting, and productive. Keep those ideas coming! A Young ScienceUnderstanding our brain is still a very young science. After all it is the brain trying to look at itself and analyze what it sees. New scientific and medical equipment such as the CT and MRI have allowed researchers to view what is happening in the brain while specific items or experiences are introduced. That is how we have found out where in the brain sight, smells, hearing, specific movement and types of thought the synapses start firing and brain activity can be traced.So Brain Storm is a perfect description for what is happening when we are thinking fast and coming up with many ideas and options.Return from the Brain Storm page to the brainstorming-that-works home page.
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. The word is a perfect description of the brain's process. Many synapses start firing and multiple associations stored in the brain get recalled. The point is to get so many thoughts coming up simultaneously and triggering so many other thoughts and ideas that your mind's alter ego that likes to think negative thoughts can't get a word in edge wise.
